CrikSales vs Metorik: B2B Sales Analytics Compared
By Beth K. · Published · Updated
Metorik is a good analytics tool for online stores. If you sell B2B, you need analytics that sit next to your quotes, orders, and customer accounts, not in a separate tool. That is the gap CrikSales fills.
The short version
- All in one: analytics, quotes, orders, CRM, and the B2B portal share one set of data.
- Fast customization: reports and workflows are tuned to the metrics your team tracks.
- Hands-on support: you work directly with the CrikSales team.
- Built for B2B: account-level insight, not just store-level totals.
Side by side
| CrikSales | Metorik | |
|---|---|---|
| Built for | B2B sellers, distributors, and manufacturers | WooCommerce and Shopify stores |
| Data source | Your live orders, customers, and QuickBooks-connected data | Your store's order data |
| Account insight | At-risk accounts, days between orders, items not purchased, rep-scoped access | Store-level reports, cohorts, and segments |
| Reports | Year-over-year on every report, saved and shared segments, PDF and Excel export | Reports, segments, scheduled digests, CSV export |
| Beyond analytics | Quotes, orders, CRM, and customer portal in the same system | Email marketing and cart recovery |
Why CrikSales comes out ahead for B2B
Questions that matter to a B2B team
Which dealers have slowed down? Which dropped a product line but still order? What should a rep suggest on the next call? CrikSales answers these on the same data your reps and customers already enter, so there is nothing to import. The answer sits next to the action: the rep, the customer, and the quote.
All in one
Analytics only help if people act on them. Because CrikSales also runs quotes, orders, CRM, and the portal, an insight turns into a follow-up without leaving the platform.
Fast customization
Start with the standard reports, then tune them with the CrikSales team to the metrics your leadership tracks. See how customization works.
Excellent customer service
When you need a report changed or have a question, you talk to the CrikSales team directly. Schedule a call and see.
Competitor details are based on Metorik's public website as of October 2026 and may change. See Metorik for current features and pricing.
Also see CrikSales vs Quoter for quote management. Ready to try it? Start your free trial or explore CrikSales analytics.
For more articles like this, visit the CrikSales blog.
Related articles
Related features: Business intelligence